Clients are always asking me about SEO, or search engine optimization. They want to know what it is, how it works, and what they need to do.
I tell them this: SEO is comprised of three main components:
Knowledgeable SEOs must first and foremost be great writers who can incorporate the right ratio of keywords within content.
Still, the way your website is coded can have dramatic results when it comes to your organic positioning. (.php and template websites are usually aweful and very limited on what can be done to "fix" them...sorry) Make sure your designer knows what this means. If your web design and development company knows what they are doing, they will know how code affects your SER (search engine ranking). Your site should also be optimized, but that can sometimes have less of an effect on your SER than the structure of the code itself. SEM or search engine marketing is another developing field that incorporates several aspects of "marketing your website" to and through other websites.
Finally, inbound links are perhaps the most time-consuming and troublesome of the three keys to great organic positioning. Don't clutter your site with unrelated links that you trade with just anyone. Trading links does not have nearly the effect that inbound links do. Save your energy by increasing links. If you spend your time and energy on these three core tactics, you'll definitely increase your organic ranking.
The beauty of it is that these techniques will also improve the stickiness and performance of your site while building your reputation as an expert in your industry.
I tell them this: SEO is comprised of three main components:
● Content
● Code
● Inbound Links
Content is still “King,” not so much because great content creates sticky sites (think usability), but because great content does more to help your search engine rankings than many of the other tactics that SEOs use.
Knowledgeable SEOs must first and foremost be great writers who can incorporate the right ratio of keywords within content.
Still, the way your website is coded can have dramatic results when it comes to your organic positioning. (.php and template websites are usually aweful and very limited on what can be done to "fix" them...sorry) Make sure your designer knows what this means. If your web design and development company knows what they are doing, they will know how code affects your SER (search engine ranking). Your site should also be optimized, but that can sometimes have less of an effect on your SER than the structure of the code itself. SEM or search engine marketing is another developing field that incorporates several aspects of "marketing your website" to and through other websites.
Finally, inbound links are perhaps the most time-consuming and troublesome of the three keys to great organic positioning. Don't clutter your site with unrelated links that you trade with just anyone. Trading links does not have nearly the effect that inbound links do. Save your energy by increasing links. If you spend your time and energy on these three core tactics, you'll definitely increase your organic ranking.
The beauty of it is that these techniques will also improve the stickiness and performance of your site while building your reputation as an expert in your industry.
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